In Nepal, the digital world is evolving at a tremendous pace. Hence, a large number of consumers look for online services, learn about business through social media and purchase products based on the information they gather from the internet. This is why businesses need to adapt to these changes and follow the top 5 digital marketing strategies for Nepali businesses to ensure a steady flow of regular customers.
Boosting Facebook posts and occasional posting of content on social media platforms are the only two things that Nepali businesses focus on. However, businesses need a proper marketing system to attract the right type of audience and convert them into paying customers. Here are the top 5 digital marketing strategies for Nepali businesses that are simple, effective, and easy to execute.
1. Free Strategy Call or Marketing Audit
The first way to execute one of the top 5 digital marketing strategies for businesses in Nepal is offering a free strategy call or marketing audit. The reason for this is many Nepali businesses need to understand their marketing problems before investing in any marketing technique.
The best thing about this marketing strategy is that it is simple to execute. You need to offer a free strategy call or marketing audit, then promote it through advertisements on your website.
For example, let’s say there is a restaurant owner in Kathmandu, Nepal who is unable to increase orders online. The best way to attract the attention of this type of owner is through an ad that reads, “Restaurant Owners: Get a FREE Digital Marketing Strategy to boost your orders”. This will act as a lead magnet and eventually attract his or her attention, and when he/she contacts you, you will be able to analyze their marketing efforts and suggest improvements, making it one of the top 5 digital marketing techniques.
2. Local SEO & Google Maps Optimization
Local SEO is another key aspect of top 5 digital marketing strategies, as most customers research on the internet before entering the store or calling the service provider.
Most consumers search for terms like, “cafe’ near me”, “best consultancy in Kathmandu” or “digital marketing agency in Nepal”. If the business is at the top of the search engine results of the Google Maps, they can get daily customers without paying for ads.
To enhance local SEO, businesses must regularly optimize their Google Business Profile. If we take dental clinic in Pokhara, for instance, which has done a very good SEO, then it can collect a large number of positive reviews. Hence, they can easily appear at the top of the search engine results, if someone searches for them. That is the reason local SEO is an effective digital marketing formula.
3. Educational Content Marketing
Content marketing, which is also included as a strong technique for digital marketing in Nepal, helps companies build trust and credibility with customers.
It is about creating an informative content for your leads instead of continuously trying to sell your products services to them. This includes articles, social media posts, or short form reels on Facebook or Instagram.
For example, if you are a digital marketer, you can publish articles like “3 Marketing Errors Nepali Business Owners Make”, “Why Boosting Facebook Posts is not a real Strategy”, or “How small businesses in Nepal can get more customers online”.
The more information your potential clients consume from your content, the more they will consider you as an expert in your field, when they require your professional services. This will make them approach you, proving that educational content marketing is a very lucrative digital marketing strategy for Nepali businesses.
4. Retargeting Ads
Often ignored my most Nepali businesses owners, retargeting ads significantly increases the conversion rate.
It is not possible for everybody to be converted into paying customers the first time they come across an ad. Individuals may visit the website, read the blogs, and then leave the website without ever being converted into a potential customer. In this situation, retargeting ads are used to target those people who have previously visited the website or social media page of the company.
When people click on an ad, for example, that reads. “Get your FREE Marketing Consultation Today!”, they may not actually book the appointment for the consultation. Later, if another ad that says, “Still struggling with marketing? Book your FREE strategy session today!” is displayed to them, then there is a chance that they may book a call and eventually turn into a paying client. This is an effective tool in the top 5 digital marketing strategies for Nepali businesses.
5. WhatsApp and Messenger Lead Generation
People in Nepal use message services significantly and most customers prefer sending a message rather than filling out a long form. A business can create ad with a call-to-action button labeled “Send Message”. When a viewer clicks on the ad, they can directly ask their questions.
For an example, a real estate agent in Biratnagar might create an ad stating, “Want a house in Biratnagar? Message us to view available listings”. When a user clicks on the ad, they can ask questions and the agent can send pictures of the available houses in an instant. This is why WhatsApp marketing has been included in the top 5 digital marketing strategies used by Nepali business owners.
6. Bonus Tip: Create an Email Follow-up System
Another crucial, yet commonly neglected method, which can be united with the above 5 digital marketing strategies is creating an email follow-up system.
Many marketers focus on gathering leads, but are unable to retain them. In fact, it is very important to note that customers or clients usually take time to decide whether they want to do business with someone or not.
With an email marketing campaign, it becomes possible to send emails to people. Emails with messages or topics such as welcome emails, tips, success stories and reminders about their business will over time retain the customers and keep them thinking about always working with you.
How these 5 Digital Marketing Strategies work for Nepali Businesses?
For all types of businesses in Nepal, digital marketing is becoming vital. Only with the right digital marketing strategies will a company be in strong position to attract more customers and grow its brand.
The top 5 digital marketing strategies for Nepali businesses which include providing a free strategy calls, improving local SEO, developing educational content, using retargeting ads, and using messaging platforms like WhatsApp or Messenger for lead generation, when paired with an email follow-up system, and if followed properly, can make a business stand in a strong position to achieve long-term success in growing digital marketing space in Nepal.
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